AdMonsters Publisher Forum: Making Media Work - Where leading publishers shape the future of media
A conference with a unique focus on the intersection of ops+tech+business impact on media:
- highest-quality peer-driven content – not your standard speaker circuit talking head
- uniquely intimate community
- actionable best practices
- unique conversations that you won’t have anywhere else
- understand your role in context of the industry
- drill down on specific technical and business topics
- get answers to critical questions
- learn about the latest technology solutions.
AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our flagship conference for online publishers.
While all of our conferences are focused exclusively on forwarding the careers of digital strategists, the Publisher Forum is even more specific in its focus, with attendance limited to the most senior leaders in ad operations and technology at online publishers. Participants gather for three days of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges.
Example topics include the strategic role of ad operations, data management platforms, mobile, audience targeting, yield, revenue and inventory management, emerging platforms, organizational structure, data monetization and creative executions.
AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you’re getting and who you’ll be with at AdMonsters, and you won’t waste precious time figuring out who you’re talking to and why they’re there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.
At AdMonsters, there’s no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.
The first thing we hear from first-time participants is almost always “I’m so happy to meet other people who understand what I do for a living!” AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.
Day 1 – Sunday September 8, 2013
Publisher Only Welcome Reception
Sponsor & Publisher Drinks Reception
Sponsored by Google
Day 2 – Monday September 9, 2013
Welcome and Introduction
Revenue at the Speed of User Adoption.
One no longer sells advertising on a website: those days are over. As more people use whatever device is in their hands at that moment to interact online, the focus must shift to buying and selling audience no matter how you reach them. Despite how quickly we innovate as an industry, users are already onto the next great device or web phenomenon. Tom Bowman, VP Strategy & Operations Global Ad Sales for BBC Worldwide will examine how to keep pace with this disruptive rate of change – and prepare for even faster shifts.
Tom Bowman, Vice President, Strategy & Operations, Global Advertising Sales, BBC Worldwide
State of Ad Ops & Publisher Breakout Finalisation
Programmatic for the Publisher
With so much discussion around the programmatic ‘opportunity’, is the publishing industry taking full advantage of what this channel has to offer?
Maximising B2B Advertising Through Private Exchanges, Data and Retargeting
John will look at some of the B2B challenges in online advertising, and how leveraging private exchanges, intelligent use of data and re-targeting will help bringing efficacy envies to B2B marketers.
John Barnes, Managing Director Digital & Tech, Incisive Media
Data Factor: Data-driven Display On Premium Sites As a Booster for Branding Performance
As a premium publisher with a vast amount of intent data, Axel Springer Media Impact is leading in offering data based campaigns under its brand DataFactor. With 12 months market experience they share their expertise to show how data can be used to boost branding performance campaigns.
Holm Münstermann, General Manager New Media Business, Axel Springer
Will Ad Ops Replace the Sales Person? Will Technology Replace Direct Sales?
A discussion including publishers, SSPs, Agency and Ad Ops on whether publishers should use in-house technology and sales teams to sell their inventory or should they use an external provider? Is there a difference in selling premium inventory via technology and where does it lead in the long run?
Hossein Houssaini, Director C.O.R.E. & Sales Engineering, Mediabrands Audience Platform
Monetisation of Video Inventory
This session is about pre-roll monetisation and frequency of pre-roll inventory. What say does the publisher have and what alternatives are there to pre-roll ads? Will overlay ads work? How do passbacks work? From a technical point, Pieter will also speak about the challenges HTML 5 brings.
Pieter van den Bergh, Online Video Product Manager , Telegraaf Media Groep (TMG)
Ad Ops Management – Global Challenges Across Mobile, Video & Web
Challenge of Monetising Pan European Inventory
Vikas will speak about the challenges a centralised ad ops team bears for a global publisher. This session looks at time zone challenges, technology differences across channels and different expectations from clients. A well rounded session on everyday challenges and what other publishers might learn from his experience.
Vikas Kumar, Ad Operations Manager (International), New York Times
Leverage Remnant Inventory and Stay Premium!
AutoScout24 found a unique way as a German sales house to use their internal data to achieve maximum yield. However, how can you manage remnant inventory without losing the status of being a premium publisher? Particularly without jeopardizing the core website business model and still make the best out of advertising opportunities?
Markus von Helden, Head of Advertising Products & Ad Operations, AutoScout24 Media
Central Tagging Service
In this session he will be covering what the Central Tagging Service (CTS) is, What we at Sanoma do with it, Why we decided to build and use this, The many ways it helped us regarding: online advertising, analytics and website management.
Berend Ter Horst, Network Quality Manager, Sanoma Media NL
Opportunities and Challenges for Publishers with Multi-screen and Multi-Channel Delivery
As competition between operating systems, screens, devices, and potential future interfaces heats up, usage and advertising patterns become more complex and varied than ever before. With its “WSJ everywhere” strategy, The Wall Street Journal aims to support customers in every potential usage scenario requiring business information.
Daniel Tschentscher, Director of Business Development, The Wall Street Journal Deutschland
Day 3 – Tuesday September 10, 2013
AdMonsters group Business
How are Publishers Adapting to an Ever-Changing Audience – Social, Mobile and Data
Three big trends are impacting the way publishers need to work in the 21st century. I’ll be exploring the way social channels, delivering content to multi-screens and the proliferation of data is impacting the way publishers work and how if you master these trends you will have a publishing business for the future.
Paul de la Nougerede, Director Media Products and Operations, AOL Huffington Post
Global Video Advertising Roundup
Video is the fastest growing of any digital ad format, with more consumers watching digital video every year and attracting marketers to the branding possibilities of sight, sound and motion. Adap.tv and eMarketer have curated a roundup of key global trends, statistics and information relevant to publishers exploring the dynamic landscape of video advertising looking for a more successful path to revenue.
Henk Van Niekerk, VP Sales, Publishers and Ad Networks, Adap.tv
Monetising New Audiences
Today Publishers are seeing new audiences engage with their content from a wide range devices and from across regions. How can Publishers best monetise these audiences and drive new revenue streams?
Lunch with Sponsors
3 Concurrent Publisher Only Breakouts
3 Concurrent Publisher Only Breakouts
3 Concurrent Publisher Only Breakouts
Report in & Wrap Up
- 2.5 day of discussion and discourse
- Keynote addresses from industry visionaries
- Member-led sessions and workshops
- Small group breakouts covering a wide variety of ad op current topics
- Sunday evening dinner and cocktail reception
- Sponsored “Speed Dating” networking drinks reception
- Sponsor & member dinner Monday
- Member-only dinner Monday
- Breakfasts and lunches during the conference
|Early Bird (prior to 26 July )||Regular Rate (July 27-6 Sept)||Onsite|
* does not include hotel
All payments must be made on or before the first day of the Summit. If you intend to pay by purchase order, it must be authorised by Rising Media in advance. Attendee substitutions are permitted without charge. Cancellations made on or before the 27th July, 2013 will incur a cancellation fee of €150. No refunds will be made for cancellations made any later. If for reasons of Force Majeure the event cannot take place as scheduled the organisers reserve the right to reschedule the event to a date and place of its choosing.
AdMonsters European Publisher Forum 2013 hotel rate is EUR 199 (incl. Breakfast and VAT).
Reserve your accommodations by using following booking form
Booking form (PDF file)
or call Reservation Department Telephone: +49 (0) 30 20230 0
Please mention “AdMonsters” when making your reservations to secure the group rate.
Reserve your accommodation before August 25th, 2013 to take advantage of the group rate.
Travel by train from € 99 to Admonsters European Publisher Forum Berlin.
In cooperation with Rising Media and Deutsche Bahn you travel safely and conveniently to Admonsters European Publisher Forum Berlin.
The price for your Event Ticket to / from any station for return trip* is:
- 2. class Euro 99
- 1. class Euro 159
To book call +49 (0)1806 – 31 11 53** and quote ”Rising Media” as reference. Have your credit card ready please.
Your price advantages compared to the regular prices***:
|e. g. for your journey from
|1st class – €159||2nd class – €99|
|Regular Fare||Your Price Advantage||Regular Fare||Your Price Advantage|
|Stuttgart||↔||Hannover||392 €||233 €||242 €||143 €|
|Frankfurt/M||↔||Munich||318 €||159 €||196 €||97 €|
|Dusseldorf||↔||Frankfurt/M||260 €||101 €||160 €||61 €|
|Hamburg||↔||Berlin||246 €||87 €||152 €||53 €|
- * n advance booking of at least three days is required. Changes and reimbursement before the first day of validity are Euro 15 excluded from the first day of validity onwards. Passengers restrict themselves to a particular train and travel times. For a supplement of Euro 30 (in 2013) or Euro 40 (in 2014) full flexible tickets are also available for domestic travels within Germany.
- ** The booking line is available from Monday to Saturday 07:00 to 22:00. Calls will be charged in Germany at Euro 0.20 per call, from mobiles Euro 0.60 per call at maximum.
- *** Prices are subject to change.
Who attends the Publisher Forum?
Attendance is limited to individuals employed by online publishers/media owners, whose roles focus on ad operations and/or ad technology. Technology providers are not eligible for our Publisher Forums. Ad Sales staff at publishers/media owners are also likely to be deemed not eligible. If your company does not sell against its own inventory or manage websites running advertising then you are likely to be rejected. Please contact us if you are unsure about your eligibility.
If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.
Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.
What to expect at the Publisher Forum
Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.
The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.
The conference format for the Publisher Forum will run for an evening and two days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM on Tuesday. The majority of the agenda is comprised of the following:
- one keynote by an industry visionary
- sessions led by ad ops leaders who are also AdMonsters members
- breakouts covering a wide variety of focused and ad-ops relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies
Further details will become available as we approach the dates of the conference. Please see last year’s conference agenda.