Brussels 2015

AdMonsters Publisher Forum: Making Media Work – Where leading publishers shape the future of media. AdMonsters Publisher Forum is a unique event. Bringing together senior leaders in ad operations and technology at online publishers for 3 days of peer to peer discussions focusing on developing actionable solutions and best practices.

Introduction to Brussels 2015
The focus of Brussels will be about the real challenges facing ad operations professionals and how “Admonsters” can help coordinate responses both to individual publishers and to the wider industry. The place to share ideas and meet your peers in a relaxed and productive environment and enjoy evenings out in the beautiful and accessible city of Brussels.

Programmatic challenge
Publishers may feel they have a better grasp on their programmatic operations than ever before, but new issues – and opportunities – are constantly emerging. This session will discuss the biggest challenges looming over publisher programmatic programs today: hurdles and inefficiencies with private marketplaces; the up- and downsides of managing multiple SSPs, training and certification for both sales and ops; division of inventory and letting channels compete; and much more.

View ability
Now that the view ability RFPs have landed, we will analyze how publishers can deal with problems that arise pre-campaign, in real-time and post-campaign. Beyond that has view ability tools opened optimization doors and opportunities for increased revenue?

Data and cross platform challenges
It’s a weird moment for data-driven advertising, once thought to be the savior of digital marketing. The programmatic landscape has become over-engineered and inefficient, with its star – the http cookie – losing its mojo in a multiscreen ecosystem. We will examine how agencies and publishers can best partner with data assets, particularly in a post-cookie world.

Ad blockers- The challenge for ad ops
As of June 2014, almost 150 million browsers are using some form of ad blocker, the vast majority of whom are using plug-ins for either Google’s Chrome or Mozilla’s Firefox browser. Ad blocking is most popular with younger users – 41% of American internet users aged between 18 and 29 used ad blocking software, rising to 54% when only young men are counted.
We will discuss the options and approach that ad ops teams can utilize to mitigate the move to ad blocking technologies.

Agenda

Sunday evening:

7:00pm – 9:00pm

Member reception, networking dinner and drinks

A working cocktail reception where attendees will be given a questionnaire to complete which will be used over the two days to ensure we are answering their issues and taking their questions into account. Includes ‘a meet and greet’ social session to begin to get to know each other and discuss the topics that will be addressed over the next two days.

Monday:

9:30am – 10:00am

Welcome to Brussels Admonsters Pub Forum.

The starter session of the day will discuss the themes that will be covered in the next two days, pinpoint objectives for the event and look at ‘a year on’ from the last Admonsters event in Amsterdam in June 2014 and debate the key changes that have affected the ad ops industry.

Speakers:
Julia Smith, Partner, The 614 Group
Tim Faircliff, Partner, The 614 Group

10:00am – 10:45am

KEYNOTE:

The future of Ad Operations

This keynote session from a leading industry expert will give their crystal ball view on the future of ad ops and provide real insights into the changes that are coming to our industry.

10:45am – 11:30am

SELF MODERATED GROUP DISCUSSION:

The Day in the Life of an Ad Ops team

how to make your lives easier and with the aim for each group to come up with three wins to implement in their business moving forward

11:30am – 11:45am

Coffee Break

11:45am – 12:45pm

Breakout Group 1:

How to ensure you are trading viewable impressions

Breakout Group 2:

How to build the perfect team

12:45pm – 1:15pm

Sponsor session:

This session will be run by one of the leading programmatic platforms who will guide publishers through a detailed walk through of how ad ops team can ensure they are maximising programmatic revenue streams.

1:15pm – 2:15pm

Lunch

2:15pm – 3:15pm

Breakout Group 1:

How to avoid buying fraudulent impressions to gain reach

Breakout Group 2:

How ad ops systems and teams should be building data into heart of their business

3:15pm – 3:45pm

Sponsor session:

View ability Focus Session

Now that the view ability RFPs have landed, we will analyze how publishers can deal with problems that arise pre-campaign, in real-time and post-campaign. Beyond that has view ability tools opened optimization doors and opportunities for increased revenue?

3:45pm – 4:00pm

Coffee Break

4:00pm – 4:45pm

Panel session:

Remuneration and reward

following from the earlier breakout session on ‘how to build a perfect team, this session will host a varied group of panelists who will discuss how ad ops teams should now be remunerated and whether they should be on a commission structure for performance. Will this help retain good people? Can you truly find commercially minded ad ops people? Is this the solution to building the perfect ad ops teams?

4:45pm – 5:15pm

Case study session:

Are ad operations teams ready for DMPs?

This session will be an instructive session highlighting a case study from a publisher who has successfully integrated a DMP. The publisher will be joined by the DMP on stage to answer questions and trouble shoot how to successfully integrate a DMP

5:15pm – 5:30pm

End of Day One Round Up

Julia Smith and Tim Faircliff will conclude the day providing a round up of the day

Speakers:
Julia Smith, Partner, The 614 Group
Tim Faircliff, Partner, The 614 Group

5:30pm – 6:30pm

Drinks and Sponsor Speed Dating

This is an informal networking reception providing the opportunity both for socializing and for in-depth discussions with technology vendors. All publisher and sponsor delegates will be in attendance. Win great prizes!

7:30pm – 10:30pm

Networking Dinner in Brussels

Tuesday:

9:30am – 9:45am

Welcome

Welcome to day two from Julia Smith and Tim Faircliff providing a recap of day one and themes for the day

Speakers:
Julia Smith, Partner, The 614 Group
Tim Faircliff, Partner, The 614 Group

9:45am – 10:30am

KEYNOTE:

Ad blockers – The challenge for ad ops

As of June 2014, almost 150 million browsers are using some form of ad blocker, the vast majority of whom are using plug-ins for either Google’s Chrome or Mozilla’s Firefox browser. Ad blocking is most popular with younger users – 41% of American internet users aged between 18 and 29 used ad blocking software, rising to 54% when only young men are counted. We will discuss the options and approach that ad ops teams can utilize to mitigate the move to ad blocking technologies.

10:30am – 11:15am

Breakout Group 1:

How to successfully manage cross platform campaigns

Breakout Group 2:

How to increase sell through of your mobile inventory

11:15am – 11:30am

Coffee Break

11:30am – 12:00pm

KEYNOTE:

Programmatic trading of your premium inventory

Speakers:
Julia Smith, Partner, The 614 Group

12:00pm . 1:00pm

Breakout Group 1:

How can ad ops teams improve performance of campaigns?

Breakout Group 2:

How to reduce the number of third party relationships

1:00pm – 2:00pm

Lunch

2:00pm . 2:45pm

SELF MODERATED GROUP DISCUSSION:

What should your programmatic stack look like?

2:00pm . 2:45pm

Reporting back from all breakout groups and wrap up

What should your programmatic stack look like?

3:45pm

Close of Event

About

AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our flagship conference for online publishers.

While all of our conferences are focused exclusively on forwarding the careers of digital strategists, the Publisher Forum is even more specific in its focus, with attendance limited to the most senior leaders in ad operations and technology at online publishers. Participants gather for three days of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges.

Example topics include the strategic role of ad operations, data management platforms, mobile, audience targeting, yield, revenue and inventory management, emerging platforms, organizational structure, data monetization and creative executions.

FOCUS  AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you’re getting and who you’ll be with at AdMonsters, and you won’t waste precious time figuring out who you’re talking to and why they’re there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

QUALITY  At AdMonsters, there’s no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

COMMUNITY  The first thing we hear from first-time participants is almost always “I’m so happy to meet other people who understand what I do for a living!” AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.

Register

Registration for Publisher Forum includes

  • 2.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening dinner and cocktail reception
  • Sponsored “Speed Dating” networking drinks reception
  • Sponsor & member dinner Monday
  • Member-only dinner Monday
  • Breakfasts and lunches during the conference
Early Bird
(prior to 8th May 2015 )
Regular Rate
(prior to 20th June 2015)
Onsite
€799 €999 €1,199

* does not include hotel

Start Registration

All payments must be made on or before the first day of the Summit. If you intend to pay by purchase order, it must be authorised by Rising Media in advance. Attendee substitutions are permitted without charge. Cancellations made on or before the Friday 8th May, 2015 will incur a cancellation fee of €150. No refunds will be made for cancellations made any later. If for reasons of Force Majeure the event cannot take place as scheduled the organisers reserve the right to reschedule the event to a date and place of its choosing.

Hotel

The Hotel, Brussels, Belgium

Room Rate Info:

There are a limited number of rooms available for the nights of the 21st-22nd June single use a night at €160 on 21st June, €210 on 22nd June (inc. breakfast, VAT, service charge, exc. local city tax € 7.58 for one person) and double use a night at €180 on 21st June, €230 on 22nd June (inc. breakfast, VAT, service charge, exc. local city tax € 7.58 per person).
These will be available until 21 May 2015 or when they sell out (whichever comes sooner).

Block Details:

You can book a room when registering for the nights of the 21st and 22nd June and we will pass on your booking to the hotel. However, should you have any special questions or requests for the hotel, or if you wish to book any additional nights, please contact them directly on email hidden; JavaScript is required or +32 2 504 11 11.

Please note you will need to enter your credit card details as a guarantee for the room but it will not be charged. You pay when you check out of the hotel.

Changes & Cancellation Policy:

Room cancellations can be made until 7 June 2015.

FAQ

What Hours does Publisher Forum Run?

Pub Forum kicks of on Sunday evening at 7pm with the opening reception and round table workshops to plan the key discussion points over the next two days. Monday is a full day, with dinner in Brussels in the evening included. We wrap up by 4pm on Tuesday evening.

Who attends the Publisher Forum?

Attendance is limited to individuals employed by online publishers/media owners, whose roles focus on ad operations and/or ad technology. Technology providers are not eligible for our Publisher Forums. Ad Sales staff at publishers/media owners are also likely to be deemed not eligible. If your company does not sell against its own inventory or manage websites running advertising then you are likely to be rejected. Please contact us if you are unsure about your eligibility.

If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

What to expect at the Publisher Forum

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

The conference format for the Publisher Forum will run for an evening and two days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM on Tuesday. The majority of the agenda is comprised of the following:

  • one keynote by an industry visionary
  • sessions led by ad ops leaders who are also AdMonsters members
  • breakouts covering a wide variety of focused and ad-ops relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies

Further details will become available as we approach the dates of the conference. Please see last year’s conference agenda.