Amsterdam 2014

AdMonsters Publisher Forum: Making Media Work - Where leading publishers shape the future of media. AdMonsters Publisher Forum is a unique event. Bringing together senior leaders in ad operations and technology at online publishers for 3 days of peer to peer discussions focusing on developing actionable solutions and best practices.


AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our flagship conference for online publishers.

While all of our conferences are focused exclusively on forwarding the careers of digital strategists, the Publisher Forum is even more specific in its focus, with attendance limited to the most senior leaders in ad operations and technology at online publishers. Participants gather for three days of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges.

Example topics include the strategic role of ad operations, data management platforms, mobile, audience targeting, yield, revenue and inventory management, emerging platforms, organizational structure, data monetization and creative executions.

FOCUS  AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you’re getting and who you’ll be with at AdMonsters, and you won’t waste precious time figuring out who you’re talking to and why they’re there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

QUALITY  At AdMonsters, there’s no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

COMMUNITY  The first thing we hear from first-time participants is almost always “I’m so happy to meet other people who understand what I do for a living!” AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.


Day 1 – Sunday June 22, 2014

7:00 pm

Welcome Drinks & Buffet

Day 2 – Monday June 23, 2014

9:00 am – 9:15 am


9:15 am – 10:00 am


A new era of digital advertising. Martin vd Meij from TMG Online will present a view on the future for Ad Ops and for digital advertising across Europe.


Martin van der Meij, VP Automated trading, Telegraaf Media Groep

10:00 am – 10:30 am

Coffee Break

10:30 am – 11:45 am

Moderator-led Discussion:

The state of Ad Ops

In this session Tim Faircliff and Julia Smith will facilitate the debate in trying to identify the most burning issues. These topics will then be addressed in a series of Publisher Only Workshops.


Tim Faircliff, Partner, The 614 Group

Julia Smith, Partner, The 614 Group

11:45 am – 12:00 am

Coffee Break

12:00 am – 12:30 pm

The value of Audience in a Programmatic World


Darren Sharp, Head of Programmatic Trading, Incisive Media

12:30 pm – 1:00 pm

Keynote Session:

AOL will present a clear vision for the future of ad ops and discuss how programmatic trading should be successfully managed by these teams.


Paul de la Nougerede, Director Media Products and Operations, AOL Huffington Post

1:00 pm – 2:00 pm


2:00 pm – 2:45 pm

Making Analytics and Planning work for Ad operations


Reece Eaton, Planning Manager, MTV Networks UK & Ireland

2:45 pm – 3:15 pm

A Publisher in the Spotlight

In this session Marc and the guys from Sanoma will give you an insight into how they work.


Marc Gooijer, Product Manager (Yield Management / Programmatic trading), Sanoma Media Netherlands

3:15 pm – 3:30 pm

Coffee Break

3:30 pm – 4:00 pm

Vendour Insight Session


James Collier, Regional MD EMEA, AdTruth

4:00 pm – 5:30 pm

Down Time

5:30 pm

Drinks Reception

Football – Netherlands vs Chile (World Cup)

8:00 pm

Dinner on the Boat – Pick up at Hotel

Day 3 – Tuesday June 24, 2014

9:00 am – 9:15 am

Admonsters Group Business

9:15 am – 10:00 am

Vendor Insight Session:

Videoplaza will look at the challenges facing ad ops teams on video ad servicing and will uncover the pain points and challenges faced and present a real insight into how to overcome these successfully.


Stephen Byrne, Commercial Director, UK & NL, Videoplaza

10:00 am – 10:45 am


How commercial is the role of ad ops becoming? Guy Jones from Immediate will provide a real insight into the view of the commercializing of ad operations which a focus on optimization and how ad operations teams can have a positive impact on yields.


Guy Jones, Head of Commercial Strategy, Immediate Media

10:45 am – 11:00 am

Coffee Break

11:00 am – 11:30 am

Vendor Insight Session:

Putting Analytics to Work


Nigel Edmund-Jones, Director, Publisher Solutions (EU), Yieldex

11:30 am – 12:00 am

Venor Insight Session:

Understanding how DMPs are Working with Publishers


Joe Reid, MD, Strategic Sales, Krux

12:00 pm – 1:00 pm

Lunch with Sponsors

1:00 pm – 2:30 pm

Publisher Breakouts

Facilitated by:

Angie Singh, Freelance Consultant

2:30 pm – 3:00 pm

Coffee Break

3:00 pm – 4:00 pm

Round Up

4:00 pm



Registration for Publisher Forum includes

  • 2.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening dinner and cocktail reception
  • Sponsored “Speed Dating” networking drinks reception
  • Sponsor & member dinner Monday
  • Member-only dinner Monday
  • Breakfasts and lunches during the conference
Regular Rate (prior to 20th June 2014) Onsite
€999 €1,199

* does not include hotel

Start Registration

All payments must be made on or before the first day of the Summit. If you intend to pay by purchase order, it must be authorised by Rising Media in advance. Attendee substitutions are permitted without charge. Cancellations made on or before the Friday 9th May, 2014 will incur a cancellation fee of €150. No refunds will be made for cancellations made any later. If for reasons of Force Majeure the event cannot take place as scheduled the organisers reserve the right to reschedule the event to a date and place of its choosing.

Hotel Accommodation For all accommodation enquiries email hidden; JavaScript is required.


Who attends the Publisher Forum?

Attendance is limited to individuals employed by online publishers/media owners, whose roles focus on ad operations and/or ad technology. Technology providers are not eligible for our Publisher Forums. Ad Sales staff at publishers/media owners are also likely to be deemed not eligible. If your company does not sell against its own inventory or manage websites running advertising then you are likely to be rejected. Please contact us if you are unsure about your eligibility.

If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

What to expect at the Publisher Forum

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

The conference format for the Publisher Forum will run for an evening and two days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM on Tuesday. The majority of the agenda is comprised of the following:

  • one keynote by an industry visionary
  • sessions led by ad ops leaders who are also AdMonsters members
  • breakouts covering a wide variety of focused and ad-ops relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies

Further details will become available as we approach the dates of the conference. Please see last year’s conference agenda.